Online video content is experiencing a massive growth spurt. In 2014 video content accounted for 64% of all the world’s internet traffic* and that’s expected to shoot up to 80% by 2019. Everybody is getting in on the video action, so is it time that you did too?
We recently attended a digital marketing conference in London where online video was a hot topic of the day and industry experts shared some impressive stats and figures.
A couple of stand out facts came from Sophie Rayers of Brightcove who revealed that videos are 1200% more shareable than text and images combined; emails that contain videos generate a 55% increase in click-through rates and pages with video are 53 times more likely to rank on the first page of Google search results.
Done well, a video can be used to convey your brand’s personality and tell your story. If you want to establish a direct and emotive connection with your customers then getting a video produced by a professional production company can be sound investment.
Kath Hipwell from Red Bee Media, the creative agency behind memorable video campaigns for brands like Barclays, Halfords and Premiere Inn, offered six great tips on creating engaging social video content: