Hildreth’s Garden Centre, a long-established local business, approached us to re-launch their website with a fresh, original web design. Moving to WordPress for their backend CMS at the same time. Their goal was to create a modern website that showcased their diverse range of offerings. From the garden centre to the BBQ showroom, homeware, hardware, DIY essentials, and more.
Though Hildreth’s had a great reputation, their website needed a major overhaul. It required new content, imagery, and a balanced overview of their full range of products and services. The website also had to perform equally well across desktop and mobile devices. A priority, given the growing number of visitors coming from mobile and social channels.
In addition to design, a key requirement was for the new website to be optimised for SEO. We needed to ensure that the website was fully aligned with SEO best practices. Integrating analytics and user experience (UX) from the outset to help Hildreth’s rank higher in search results and attract more organic traffic.
We started by defining the main structure and content plan for the new website. With a clear outline in place, we quickly began creating new copy and sourcing imagery. From the very beginning, we made sure the content aligned with both the brand’s established identity and their SEO strategy.
While content creation was underway, we worked on configuring WordPress as the CMS to ensure it will be easy to manage for the Hildreth’s team. We set up the technical aspects of the site, from backend integration to wireframing the website’s structure. Key foundational work for a fast, functional website that will support Hildreth’s digital marketing efforts in the future.
With the technical groundwork laid, we began designing the website with a focus on delivering a visually engaging experience. We incorporated a strong use of imagery to balance the site’s various offerings without overwhelming the user. Existing photos were combined with new shots, ensuring consistency in tone and visual style across the site. We integrated SEO best practices into the design too. Ensuring that Hildreth’s website would attract both search engines and users.
To further support Hildreth’s business goals, we integrated the website with their email marketing platform. This allowed the site to become a hub for their digital marketing activity, including newsletter subscriptions and special offer promotions.
The launch of Hildreth’s new website has been a popular success. The clean, modern web design effectively showcases the full breadth of their offerings while maintaining a consistent, professional look that aligns with their physical store’s branding.
By optimising the website we ensured that Hildreth’s ranks well in search and attracts organic traffic. Additionally, the WordPress platform gives their team full control over content updates. Making it easy to maintain and scale as their business continues to grow.
The Hildreth’s team has been extremely pleased with the outcome, especially considering the turnaround time. The new site is visually engaging, with a user-friendly structure that doesn’t feel cluttered. It tells the story of their business, from their origins as a blacksmith’s shop to the garden centre it has become, while seamlessly guiding visitors through their diverse offerings.
The feedback has been overwhelmingly positive. ICST is proud of their reinvigorated website design, and we’re proud to have helped them realise the potential of their brand’s online presence.
Is your website design working for you? Let us help you create a website that not only looks great but is also optimised for SEO, helping you rank higher and reach more customers.
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