The Powell-Cotton Trust approached us to create a new brand identity and website for the three visitor attractions at Quex Park; Powell-Cotton Museum, Quex House and Quex Gardens. While all three are located on the same site, each visitor attraction offers a distinct experience with its own audience and story.
We were invited to pitch for the project in collaboration with local creative partner Shapes. Following a successful pitch and interviews with the key stakeholders, the project began by redefining the visual identity, moving away from a single combined logo to a more flexible identity system.
A key challenge was to understand each attraction in detail, defining a clear brand voice and messaging for different audiences, while maintaining a strong overall connection across the site.
We developed a unified visual language that could adapt across the three attractions. Working closely with the Powell-Cotton Trust team and stakeholders, we created distinct identities for the Museum, House and Gardens, each with its own character while maintaining a brand family approach.
Typography, colour and graphic elements were carefully considered to ensure consistency across the full suite, allowing the identities to work both individually and together.
The new brand was then extended and applied across literature, promotions, signage and much more. We also developed a comprehensive set of guidelines and templates, giving the in-house team the tools to apply and develop it with confidence.
With the new identity in place, we moved on to the website. Working alongside Shapes, we guided the client through a digital discovery process to understand user needs and journeys.
This informed a new site structure and wireframes, designed to help visitors explore each attraction while understanding the wider Quex Park experience. The wireframes were refined collaboratively with the in-house team.
The creative phase brought the new brand to life across all page templates, with designs developed for desktop, tablet and mobile to ensure a consistent experience.
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