A fresh website design for ICST
When The Institute for Clinical Science and Technology (ICST), leaders in digital therapeutics, approached us, they were ready for a change. The previous version of their website design no longer communicated their unique story effectively. Following their success at the prestigious HSJ Partnership Awards, ICST wanted a professional website design that reflected their expertise and connected with their audience.
Their challenge was clear: they needed a refreshed website design developed on their existing WordPress structure. And to utilise the tools their team was familiar with while preserving their valuable link equity. The website needed a modern, engaging aesthetic that delivered a seamless experience for users. All while staying true to their established brand identity.
A collaborative design approach
We began with a detailed discovery phase to understand ICST’s goals and their audience’s needs. Their previous design was overly static and copy-heavy. Focused more on telling visitors what ICST wanted them to know, rather than addressing what users were searching for. We reimagined their website design to prioritise user experience, guiding visitors through the site with ease.
To improve engagement, we developed a new architecture for the new design. This included intuitive navigation and a user flow designed to encourage exploration. By integrating more engaging, on-page content, the new structure ensured visitors could connect with ICST’s services and expertise quickly and easily.
To avoid downtime, we took an incremental approach to implementing the new design. Each section of the site was updated and published in phases. For every change, we carefully mapped old URLs and implemented redirects to maintain ICST’s SEO performance.
The old site felt static and dense, so we introduced a more dynamic style that brought their content to life. Subtle animations, a more fluid layout, and a mobile-friendly approach ensured their new website design looked great and performed even better across all devices. We also extended ICST’s visual language. Creating a design that not only aligned with their brand but elevated it.
Beyond delivering a fresh website design, we empowered ICST’s internal team to manage their new site effectively. By sharing insights about WordPress functionality and backend features, we equipped them with the tools and confidence to maintain and grow their digital presence.
A website design that works
ICST’s new website design is a great leap forward for them. It’s more than a refresh, it’s helped to reshape the way the team share the story of their brand and market their expert services. The clean, modern design captures their expertise while creating an intuitive, user-friendly experience. Visitors now find it easier to explore ICST’s services and engage with their story.
The feedback has been overwhelmingly positive. ICST is proud of their reinvigorated website design, and we’re proud to have helped them realise the potential of their brand’s online presence.
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