Animated Explainer Videos
We recently made four animated videos for property investment group Ashby Capital to showcase the innovative app features available to tenants in their commercial smart buildings.
By opting for an animated format, we were able to tailor each of the videos to the different branding and styling of the four buildings involved, including Future Works in Slough, JJ Mack, The Kensington Building and The Colmore Building.
Developed & Branded in Partnership
Starting with the initial script development, we worked closely with the Ashby Capital marketing team to develop a clear narrative walk-thru of the main features of the smart app.
Next, we progressed to initial treatment ideas. This involved developing a distinctive illustration style animation for the brand, with different brand colours applied to work with each location. Screen captures of the original app were then combined with illustrated animations to highlight each building’s features and services, from security and contactless access to fitness classes and climate controls.
The final videos take the viewer through a series of connected scenes, with a professional VoiceOver artist talking them through the main features of the smart building app – swiping through the app features on a smart phone.
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