Brand Story, Personality & Identity
We have designed the brand identity for Workplay – a new agency specialising in actor-led experiential workshops. These special classes are designed to help improve communication, productivity, and wellbeing at work by teaching people essential skills in today’s modern 24/7 life.
We began this project by working with the Workplay team to create a brand story that captures their personality in an original way. From there, we were able to uncover clear values and vision for what they stand for as well as messaging on how it can be communicated.
Growing Digital Confidence
As the team at CYK has grown in confidence we have been able to help extend their digital story online. Creating more visually engaging content, and encouraging them to write and publish more of their own material.
We have also successfully created and launched additional CYK microsite’s to promote the specialist services of their growing practice area teams.
Found This Interesting?
If you’re wondering where next? for the story of your brand, business, or campaign, we’d really love to hear from you. So let’s talk…