Capturing the Craft Behind Timber Frame Homes for Social Media
When UK Structures enlisted us to manage their digital marketing and communications, one of the key challenges was the lack of quality content showcasing the team in action. Capturing professional-quality video and images of the team constructing timber frame homes had proven difficult. However, a unique site project provided the perfect opportunity to create an abundance of valuable content for their marketing strategy.
With multiple marketing materials waiting for fresh content—including social media posts, email campaigns, and website updates—we knew that the photoshoot had to deliver high-quality assets that would support their digital marketing efforts across all platforms. Our goal was to capture both professional video and photography, alongside dynamic content that would allow the team to continue generating their own content in the future.
The photoshoot was carefully planned to capture every phase of the construction process, from the early groundwork to the finishing touches on the timber frame homes. We shot a combination of high-quality stills, b-roll video, and drone footage, ensuring that we could cover a variety of marketing needs. The site provided an opportunity to gather both wide shots and close-up moments of the team at work, all while maintaining a professional look for content creation.



One of the key objectives of this project was to empower the UK Structures team to continue creating content on their own. During breaks in the construction process, we took the time to demonstrate how they could use basic tools—like a phone camera, a teleprompter, and a microphone—to create engaging social media videos. This not only ensured we captured professional-quality footage on the day but also gave the team the knowledge and confidence to continue creating fresh content for their social channels in the future.



A Stream of Fresh Content for Digital Marketing
The result was a robust library of high-quality content that UK Structures can use for ongoing digital marketing efforts. The new imagery and videos—from construction action shots to team interviews—are now central to their social media campaigns, website updates, and email marketing initiatives.
By training the team on how to generate their own content and giving them the tools to do so, we’ve made sure they can continue to keep their digital presence fresh and engaging. With this fresh content creation, UK Structures can now better showcase their craftsmanship, attract new clients, and maintain a consistent and engaging online presence.
Seen something you like?
Ready to take your digital marketing to the next level with professional content creation? Let us help you create compelling visuals that drive results and engage your audience.