The very early stages of the project involved naming sessions and identity workshops to realise their brand story. The owners love to travel and have a passion for food, and they wanted to recreate their favourite American-style smoky BBQ foods. These early sessions quickly established a visual identity concept centred around the Q in the unique spelling of the company name.
Interior and Signage Design
As a corner unit and with limited space, the store design needed to quickly establish Smoqe as a presence on Rochester High Street and enable the team to seat a range of dining customers while maximising the covers.
We designed an eye-catching light feature for the interior of the main space, which is visible from the street and draws visitors inside (it’s also a social media hit with local influencers). The signage and exterior graphics for the restaurant extend the character and clean lines of the brand identity while still packing plenty of personality.
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