Refreshing a dated website to better reflect a modern service offering and improve performance.
BSC Risk Management approached us to redesign their website, which had become outdated both in terms of content and technical performance. As their service offering had evolved, the existing site no longer reflected the business accurately, and a number of backend issues were beginning to impact usability.
The decision was made to create a completely new website, alongside a move to a managed hosting platform to resolve the technical limitations of the previous system.
A key requirement was to retain the established BSC branding, while introducing a clearer structure that would make content more accessible and improve the experience across desktop and mobile devices.
Refining structure and content
We worked closely with the BSC team as they refined their core service offering and developed new content for the website. This collaborative process ensured the new structure reflected both their expertise and the needs of their audience.
Through a series of wireframe iterations and design developments on our demo servers, we established a clear and intuitive framework for the site. The new structure allows visitors to quickly understand the services available, while supporting future growth.
Evolving the visual identity
Building on the existing brand, we introduced a more contemporary visual approach for the website. A subtle colour wash effect was developed to balance new imagery, helping to create a more cohesive and engaging design.
We also incorporated the red accent graphic from the corporate identity as a distinctive visual device, giving the site a recognisable and consistent style across all pages.
Delivering a more reliable platform
The new website was launched on BSC’s managed hosting platform, resolving the technical issues that had affected the previous site.
The refreshed design brings their digital presence up to date, with a clearer structure and improved performance. It provides a strong platform to showcase BSC Risk Management’s specialist services, with a visual identity that feels both modern and true to the established brand.