For years we have told clients and customers that design makes a real difference to their businesses. However, the feeling always seemed to persist that for many it was a cosmetic difference, rather than one that effects the bottom line.
The latest design and economy report published by the Design Council – ‘The Design Economy, The value of design to the UK’ makes for really interesting reading because it puts some very clear figures down on paper.
The biggest impact is that design is an investment that creates revenue for many and shouldn’t be viewed as a cosmetic cost. The contribution to the economy is £71.7bn so the industry is clearly doing something right. The statistic I found most interesting though, is that workers with a design element to their work are 41% more productive than the average.