We have recently been helping Glebe House School & Nursery in Norfolk to update and evolve its digital marketing strategy.
In preparation for the start of the upcoming school year and the arrival of a new Headmaster, the new Governors approached us to help the school develop a digital-first approach to its communication and marketing.
We began the project with discovery sessions to help us understand the school’s background and values. We found that the school had a vast amount of marketing material in print and PDF form, spread across numerous documents and files, which they knew was not the most accessible for parents of existing pupils and new admissions. A website review also identified key content areas and calls to action that needed to be included to enhance and better communicate the school’s story and ethos.
In collaboration with the new marketing team, we developed and published engaging new content across the site, including the addition of a new ‘About Us’ section that allowed us to shine a spotlight on the school’s values, unique approach and passionate community.
We also helped the team create a new 12-month digital strategy & publishing plan that identified clear narratives to allow them to continue to tell the school’s story across the website and social medial channels.