The Hormone Wellness Clinic came to us with a very personal vision, to launch their new business with a professional presence that would reflect their expertise and connect with their audience. They needed our support to create both a distinctive identity design and a practical, easy-to-manage website design.
With a small but focused budget, and limited experience in website management, the solution had to be cost-effective, functional, and future-proof. Our goal was to deliver an identity design and website design that worked seamlessly together to tell their story and showcase their services.
Identity Design Meets Website Design
We started by working closely with the Hormone Wellness Clinic team to craft a clear and cohesive identity design. Building on their brand story, we designed a visual identity that reflected their expertise in wellness and instilled trust with their audience. This included refining their logo, color palette, typography, and other key brand elements.
While the identity design took shape, we began planning the website design. Collaborating with the client, we fleshed out draft content that highlighted their services and unique expertise. The new identity design provided a strong foundation for the website’s aesthetic, allowing us to align visuals like image style and layout across both mediums.
Understanding the Hormone Wellness Clinic’s needs, we reviewed the pros and cons of managed and self-hosted systems. To ensure the website design was both practical and secure, we opted for a managed platform. This approach offered integrated maintenance and security—ideal for a client new to website management.
With the identity design in place, we extended the visual language across the website design. The result was a cohesive, visually engaging online presence. By integrating stock images with new photography, we ensured a seamless and polished look. The website’s intuitive structure made it easy for users to navigate, while backend simplicity allowed the Hormone Wellness Clinic team to manage updates effortlessly.
A Unified Identity and Website Design
The Hormone Wellness Clinic now has a cohesive identity design and website design that perfectly capture their mission and services. The new site is visually appealing, user-friendly, and equipped with a robust managed platform that simplifies maintenance.
Feedback from the team has been overwhelmingly positive. They’ve quickly adapted to the backend tools, confidently updating their website as needed. For us, this project was a great opportunity to combine identity design and website design into a solution that set the clinic up for long-term success.
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