If you are investing a lot of your time, money and effort into creating a new business, surely you will want your brand identity to be produced in the same professional manner?
Hiring a professional designer can add real value to your investment. An experienced designer will know what deigns works, how to refine them and the best ways to apply your new design. When you hire a designer you are paying for their knowledge, professionalism and expertise to ensure you get real impact and more bang for your buck.
What you gain with professional design
When the designers research your business and project they will want to gain insight from you and the results (the definition of the brand, the positioning and the direction) will all deliver valuable insights into other areas of the business.
If you are looking to start doing some marketing, they will help point you towards the most suitable marketing channels. Are you planning to do some telemarketing? Your designer will be able to help you set the correct tone and offers introductions for your call centre staff. Thinking about offering a new product or service? A designer can help identify where your gaps in the market may be.
Working with your design agency
Different agencies will develop their own way of working and their own process for success. Most likely your chosen agency will have several research steps, understanding and defining work at the start in order to inform all subsequent creative concepts. These steps often cover:
1. Define your business offering
2. Define the personality of your business
3. Understand your target audience and market
4. Research your competitors and identify any opportunities/ threats
5. Define the direction of your brand
6. Create the initial design concepts
As you can see, there’s a great deal of homework that needs to be done in the early stages before the pencils get broken out. Clients feedback and input is essential at this point, because you are the expert when it comes to your business.
We always time out to talk through our clients’ ideas and understand the whole project. This process allows us to deliver accurate and original designs that our clients love.
If you would like to find out more about our way of working, or perhaps to see if we’re the right design agency for you, please drop us a line and we’ll be very glad to chat.
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