Why video should be part of your marketing strategy

Video Digital strategy

Online video content is experiencing a massive growth spurt. In 2014 video content accounted for 64% of all the world’s internet traffic* and that’s expected to shoot up to 80% by 2019. Everybody is getting in on the video action, so is it time that you did too?

We recently attended a digital marketing conference in London where online video was a hot topic of the day and industry experts shared some impressive stats and figures.

A couple of stand out facts came from Sophie Rayers of Brightcove who revealed that videos are 1200% more shareable than text and images combined; emails that contain videos generate a 55% increase in click-through rates and pages with video are 53 times more likely to rank on the first page of Google search results.

Done well, a video can be used to convey your brand’s personality and tell your story. If you want to establish a direct and emotive connection with your customers then getting a video produced by a professional production company can be sound investment.

Kath Hipwell from Red Bee Media, the creative agency behind memorable video campaigns for brands like Barclays, Halfords and Premiere Inn, offered six great tips on creating engaging social video content:

Cracking Social Video: How to Create a Great Story and Engage Your Audience

1. Know your audience

2. Be entertaining or useful

3. Build a compelling story world

4. Keep your story alive between series/campaigns

5. Be topical, relevant and timely

6. Play to your platform

Kath’s presentation is definitely worth watching. Hiring a professional production agency is a great place to start if you want to achieve these goals and if live-action is a little out of your price range you could always do something fun with an animated presentation or moving image graphics.

If you want to find out more about our video and production services or talk to us about a story idea, please get in touch.

*Source: By 2019, 80% of the World’s Internet Traffic Will Be Video [Cisco Study]  ©ReelSEO.com