We’ve seen a significant increase in demand for short animated explainer videos over the last 12 months, and there are some good reasons why…
Animated videos are much cheaper to produce than live-motion video production, and the ability to deliver engaging and concise messages within this format makes them highly versatile. Furthermore, in these times when Covid-safety is a crucial factor, there’s no risk with having a film crew and cast mixing together un-necessarily in one location.
We recently made four animated explainer videos for property investment group Ashby Capital to showcase the innovative app features available to tenants in their commercial smart buildings. Take a look here…
By opting for an animated format, we were able to tailor each of the videos to the different branding and styling of the buildings involved, including Future Works in Slough, JJ Mack, The Kensington Building and The Colmore Building.
Smart App Video
Starting with the initial script development, we worked closely with the Ashby Capital marketing team to develop a clear narrative walk-through of the main features of the smart app.
Branded Versions
Next, we progressed to initial treatment ideas. This involved developing a distinctive illustration style animation for the brand, with different brand colours applied to work with each location. Screen captures of the original app were then combined with illustrated animations to highlight each building’s features and services, from security and contactless access to fitness classes and climate controls.
The final videos take the viewer through a series of connected scenes, with a professional VoiceOver artist talking them through the main features of the smart building app – swiping through the app features on a smart phone.
Found this interesting?
If you’re looking to create an explainer video for your business – an animated short is the perfect solution. Give us a call today, we’re always happy to talk through your ideas…
