Our designs made branding consistent across all stores in Bath, Canterbury, Cambridge, Edinburgh, Oxford, Windsor and York, while letting each shop retain its individual flavour.
A new brand colour palette was implemented and universal wall graphics added to each store. A large copper pot where the fudge is made – became the focal point of each store.
An ingredients board explaining how the fudge is made, an interactive menu board, and a counter blackboard listing the daily flavours and offers became common sales features in all stores.
Fudge Kitchen staff are encouraged to have fun with the counter blackboards by adding their own personality and tone to the messaging, giving each shop a personal and local feel.
The designs reflect the fun, energy and passion of Fudge Kitchen’s brand, and rolled out across the stores in February 2019.